YES | MARKETING Meeting 2025

YES | MARKETING 2025 took place on September 8 and 9, 2025, and was hosted at HEC Paris by Klaus Miller and Arnd Vomberg (both HEC Paris) , as well as by Valeria Stourm (SKEMA)!

Schedule

Monday, September 8

9:00 am: Registration and Coffee

9:30 am: Welcome Address by Andrea Masini, Dean of Faculty and Research, HEC Paris

9:45 am: Research Session with Xu Zhang (London Business School) “Enhancing Chat-Based Services with Voice Notes: Evidence from a Telehealth Platform”

10:45 am: Coffee Break

11:15 am: Research Session with Jonne Guyt (University of Amsterdam) “Mind the Discount: Retailer and Consumer Responses to the Dutch Ban on Deep Alcohol Promotions”

12:15 pm: Lunch Break

1:45 pm: Research Session with Sascha Alavi (University of Oldenburg) “Red Flags in Sales – How Performance Growth Affects Salespeople’s Criminal Fraud”

2:45 pm: Coffee Break

3:15 pm: Research Session with Alexander Bleier (Frankfurt School) “Granular Control and Privacy Decisions: Evidence from Apple’s App Tracking Transparency (ATT)”

4:00 pm: Departure

5:00 pm: Social Activity – Boat Tour on Seine

7:00 pm: Aperitivo/Dinner

10:00 pm: Cocktails (optional)

Tuesday, September 9

9:00 am: Arrival and Coffee

9:30 am: Research Session with Oliver Emrich (University of Mainz) “Feeling Mixed, Choosing Mild? Contextually Activated Emotions Affect Consumer Choice in Online Product Recommendation Settings”

10:30 am: Coffee Break

11:00 am: Research Session with Dirk Totzek (University of Passau) “Marketing Matters for Menstrual Well-Being. Period.”

12:00 pm: Lunch Break

1:30 pm: Wrap-Up and Announcement of Next Year’s Destination

2:00 pm: Officially the sad, sad ending of the conference.

Impressions

Pre-Conference Dinner
Fantastic Presentations
Fantastic Audience
Afternoon Stroll
Boat Trip on the Seine
Very Happy Participants After a Great Conference in the Beautiful HEC Alumni House in Paris

Participants

  1. Sascha Alavi
  2. Emanuel Bayer
  3. Maren Becker
  4. Alex Bleier
  5. Nuno Camacho
  6. Keyvan Dehmamy
  7. Matilda Dorotic
  8. Alexander Edeling
  9. Oliver Emrich
  10. Daniel Guhl
  11. Ivan Guitart
  12. Jonne Guyt
  13. Niels Holtrop
  14. Tetyana Kosyakova
  15. Lara Lobschat
  16. Klaus Miller (co-organizer)
  17. Michelangelo Rossi
  18. Verena Schoenmueller
  19. Christian Schulze
  20. Francesca Sotgiu
  21. Lena Steihoff
  22. Valeria Stourm (co-organizer)
  23. Dirk Totzek
  24. Arnd Vomberg (co-organizer)
  25. Simone Wies