YES | MARKETING Meeting 2025

Save the date!

The next meeting will take place on September 8 and 9, 2025, and will be hosted by Valeria Stourm, Klaus Miller, and Arnd Vomberg at HEC Paris!

Planned Schedule

Monday, September 8

9:00 am: Registration and Coffee

9:30 am: Welcome Address by Andrea Masini, Dean of Faculty and Research, HEC Paris

9:45 am: Research Session with Xu Zhang (London Business School) “Enhancing Chat-Based Services with Voice Notes: Evidence from a Telehealth Platform”

10:45 am: Coffee Break

11:15 am: Research Session with Jonne Guyt (University of Amsterdam) “Mind the Discount: Retailer and Consumer Responses to the Dutch Ban on Deep Alcohol Promotions”

12:15 pm: Lunch Break

1:45 pm: Research Session with Sascha Alavi (University of Oldenburg) “Red Flags in Sales – How Performance Growth Affects Salespeople’s Criminal Fraud”

2:45 pm: Coffee Break

3:15 pm: Research Session with Alexander Bleier (Frankfurt School) “Granular Control and Privacy Decisions: Evidence from Apple’s App Tracking Transparency (ATT)”

4:00 pm: Departure

5:00 pm: Social Activity – Boat Tour on Seine

7:00 pm: Aperitivo/Dinner

10:00 pm: Cocktails (optional)

Tuesday, September 9

9:00 am: Arrival and Coffee

9:30 am: Research Session with Oliver Emrich (University of Mainz) “Feeling Mixed, Choosing Mild? Contextually Activated Emotions Affect Consumer Choice in Online Product Recommendation Settings”

10:30 am: Coffee Break

11:00 am: Research Session with Dirk Totzek (University of Passau) “Marketing Matters for Menstrual Well-Being. Period.”

12:00 pm: Lunch Break

1:30 pm: Wrap-Up and Announcement of Next Year’s Destination

2:00 pm: Officially the sad, sad ending of the conference.