YES | MARKETING 2019 took place on August 19 and 20, 2019. Goethe University Frankfurt hosted the meeting on its beautiful Westend Campus.
Schedule
Monday, August 19
9.00 am: Registration, Coffee
9.30 am: Welcome by Thomas Otter, Vice Dean Research
9.45 am: Sascha Raithel (Free University Berlin) „Brand Risk“
10.45 am: Break
11.00 am: Peren Ozturan ( VU University Amsterdam ) „Can the Marketing Function Benefit from Social Responsibility? The Role of Socially Responsible Marketing Orientation“ with Amir Grinstein
12.00 pm: Lunch at „Sturm & Drang“
1.15 pm: Keyvan Dehmamy (University of Groningen) „Who is in Control? Building Hierarchy in the Dynamics of Marketing Mix Variables“ with Jaap Wieringa
2.00 pm: Break
2.15 pm: Nuno Camacho ( Erasmus School of Economics ) „Generation and Selection of Ideas in Innovation Tournaments“, two papers with Hyoryung Nam, PK Kannan and Stefan Stremersch, as well as Stefan Stremersch, Vardan Avagyan and Wim van der Stede respectively
3.15 pm: Departure
4.00 pm: Boat Trip on the Main
5.45 pm: Walk through Neue Altstadt
6.00 pm: Aperitif & Dinner at „Margarete“
10.00 pm: Cocktails at the Fleming’s Selection Hotel (optional)
Tuesday, August 20
9.00 am: Arrival, Coffee
9.30 am: Jochen Reiner (Goethe University Frankfurt) „Feeling Worried, not Safe: Insights into the Insurance Price Risk Signal“ with Julia Wamsler and Martin Natter
10.30 am: Break
11.00 am: Edlira Shehu (Copenhagen Business School) „Free Shipping Promotions and Product Returns“ with Dominik Papies and Scott Neslin
12.00 am: BBQ Lunch at the Faculty Lounge
1.00 pm: Wrap-up and Announcement of Next Year’s Destination
2.00 pm: Officially the Sad, Sad Ending of the Conference
Impressions
Participants
- Nadia Abou Nabout
- Alex Bleier
- Alexa Burmester
- Nuno Camacho
- Evert de Haan
- Keyvan Dehmamy
- Matilda Dorotic
- Thomas Eichentopf
- Siham El Kihal
- Ossama Elshiewy
- Maarten Gijsenberg
- Julian Hofmann
- Niels Holtrop
- Sungtak Hong
- Ju Young Kim
- Elisa Konya Baumbach
- Tetyana Kosyakova
- Ann-Kristin Kupfer
- Andreas Lanz
- Marcel Lichters
- Lara Lobschat
- Alexander Mafael
- Stefan Mayer
- Klaus Miller
- Shantanu Mullick
- Peren Ozturan
- Neomie Raassens
- Sascha Raithel
- Jochen Reiner
- Thomas Schreiner
- Christian Schulze (Co-Organizer)
- Edlira Shehu
- Lena Steinhoff
- Sebastian Tillmanns
- Sara Van der Maelen
- Arnd Vomberg
- Nico Wiegand
- Simone Wies (Co-Organizer)