YES | MARKETING Meeting 2019


YES | MARKETING 2019 will start on August 19, 2019 at 9 a.m. with registration. The conference will end on August 20, 2019 at 2 p.m.

Goethe University Frankfurt will host this year’s meeting on its beautiful Westend Campus. Please follow the links to download


Monday, August 19

9.00 am: Registration, Coffee
9.30 am: Welcome by Thomas Otter, Vice Dean Research
9.45 am: Sascha Raithel (Free University Berlin) „Brand Risk“
10.45 am: Break
11.00 am: Peren Ozturan ( VU University Amsterdam ) „Can the Marketing Function Benefit from Social Responsibility? The Role of Socially Responsible Marketing Orientation“ with Amir Grinstein
12.00 pm: Lunch at „Sturm & Drang“
1.15 pm: Keyvan Dehmamy (University of Groningen) „Who is in Control? Building Hierarchy in the Dynamics of Marketing Mix Variables“ with Jaap Wieringa
2.00 pm: Break
2.15 pm: Nuno Camacho ( Erasmus School of Economics ) “ Generation and Selection of Ideas in Innovation Tournaments“
3.15 pm: Departure
4.00 pm: Boat Trip on the Main
5.45 pm: Walk through Neue Altstadt
6.00 pm: Aperitif & Dinner at „Margarete“
10.00 pm: Cocktails at the Fleming’s Selection Hotel (optional)

Tuesday, August 20

9.00 am: Arrival, Coffee
9.30 am: Jochen Reiner (Goethe University Frankfurt) „Feeling Worried, not Safe: Insights into the Insurance Price Risk Signal“ with Julia Wamsler and Martin Natter
10.30 am: Break
11.00 am: Edlira Shehu (Copenhagen Business School) „Free Shipping Promotions and Product Returns“
12.00 am: BBQ Lunch at the Faculty Lounge
1.00 pm: Wrap-up and Announcement of Next Year’s Destination
2.00 pm: Officially the Sad, Sad Ending of the Conference