YES | MARKETING Meeting 2021

Announcement

Due to Covid restrictions, YES | MARKETING 2021 took place online, organized by the fantastic Groningen team around Maarten J. Gijsenberg. About 40 participants enjoyed a great one-day meeting on August 16, 2021.

Schedule

Monday, August 16

8.45 am: Walk-in. Settle in at Groningen Gather.town and meet your friends again.

9.15 am: Welcome. Tammo Bijmolt (Chair of the RUG Department of Marketing, President of EMAC)

9.30 am: Research Session. Tetyana Kosyakova (Frankfurt School of Finance and Management) „Customer Profiling Based On High Dimensional Bank Transaction Data.“

10.30 am: Break. Enjoy your drinks at Groningen Gather.town Beach.

11.00 am: Topical Session moderated by Arnd Vomberg „Combining Secondary Data With (Field) Experiments“. Experiences shared by Christian Schulze (Frankfurt School of Finance and Management)

12:00 pm: Lunch Break. Enjoy your food at Groningen Gather.town Beach.

1.15 pm: Something To Think About. Alexander Edeling (University of Cologne) „Offering Corporate Education At An Early Stage: Career Boost Or Waste Of Time For Young Researchers? Introducing the eDOCation Initiative“

1.30 pm: Topical Session moderated by Arnd Vomberg „Love It Or Leave It? What Have We Learned From One Year Of Online Teaching?“

2.00 pm: Break. Enjoy your drinks at Groningen Gather.town Beach.

2.30 pm: Research Session. Thomas Schreiner (University of Hamburg) „A Generalizable Multi-Dimensional Approach To Quantify Product Designs‘ Contribution On Preferences“

4.00 pm: Wrap-up by Felix Eggers, Simone Wies and Christian Schulze

8.30 pm: The Unforgettable Pub Quiz presented by your hosts Evert De Haan and Hans Risselada