Due to Covid restrictions, YES | MARKETING 2021 took place online, organized by the fantastic Groningen team around Maarten J. Gijsenberg. About 40 participants enjoyed a great one-day meeting on August 16, 2021.
Monday, August 16
8.45 am: Walk-in. Settle in at Groningen Gather.town and meet your friends again.
9.15 am: Welcome. Tammo Bijmolt (Chair of the RUG Department of Marketing, President of EMAC)
9.30 am: Research Session. Tetyana Kosyakova (Frankfurt School of Finance and Management) „Customer Profiling Based On High Dimensional Bank Transaction Data.“
10.30 am: Break. Enjoy your drinks at Groningen Gather.town Beach.
12:00 pm: Lunch Break. Enjoy your food at Groningen Gather.town Beach.
1.15 pm: Something To Think About. Alexander Edeling (University of Cologne) „Offering Corporate Education At An Early Stage: Career Boost Or Waste Of Time For Young Researchers? Introducing the eDOCation Initiative“
1.30 pm: Topical Session moderated by Arnd Vomberg „Love It Or Leave It? What Have We Learned From One Year Of Online Teaching?“
2.00 pm: Break. Enjoy your drinks at Groningen Gather.town Beach.
2.30 pm: Research Session. Thomas Schreiner (University of Hamburg) „A Generalizable Multi-Dimensional Approach To Quantify Product Designs‘ Contribution On Preferences“