The mission of 
is to bring together
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- excellent marketing researchers
- working on quantitative / marketing strategy topics
- at European top universities.
Excellent research ideas are rarely born when a lonely researcher sits in an office. Instead, great ideas (and project execution) are typically the result of formal and informal discussions with other people that have different perspectives, backgrounds, and skills.
Many European scholars seek out connections to colleagues working overseas. And there is nothing wrong with that. But we believe that there is plenty of marketing research talent here in Europe that shares a vision for publishing excellent research in the top journals. And wants to connect these scholars.
To this end, we hold an annual 2-day meeting for participants to connect with new and old friends, to present and comment on cutting-edge research, and to have some fun.
was co-founded by Simone Wies (Goethe University Frankfurt) and Christian Schulze (Frankfurt School) and has been hosted by
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- Frankfurt School of Finance & Management (2018)
- Goethe University Frankfurt (2019)
- University of Groningen (online, 2021)
- University of Groningen (2022)
- Maastricht University (2023)
- University of Basel (2024)
- HEC Paris (2025)
We are looking forward to 2026, which will be hosted by RSM Erasmus University!
This is the website of the original cohort, comprising of scholars who completed their PhDs between 2010 and 2017. But YES is expanding!
YES MARKETING | GEN2 is directed at (even) younger scholars with PhDs from 2018 and after and has held their first conference in 2025. You can find their website http://gen2.yesmarketing.info/.