YES stands for Young European Scholars.
The mission of is to bring together
- the most promising early-career marketing researchers
- working on quantitative / marketing strategy topics
- at European top universities.
Excellent research ideas are rarely born when a lonely researcher sits in an office. Instead, great ideas (and project execution) are typically the result of formal and informal discussions with other people that have different perspectives, backgrounds, and skills.
Many Young European Scholars seek out connections to colleagues working overseas. And there is nothing wrong with that. But we believe that there is plenty of marketing research talent here in Europe that shares a vision for publishing excellent research in the top journals. And wants to connect these scholars.
To this end, we hold annual 2-day meeting for participants to connect with new and old friends, to present and comment on cutting-edge research, and to have some fun.
Due to Covid-19, the 2020 meeting was postponed. 2021 was a one-day meeting hosted online by Groningen!
We are looking forward to meeting again in person for 2022 in Groningen!