YES | MARKETING Meeting 2022

9:00 am: Registration & Coffee. Van Swinderen Huys

9.30 am: Welcome. Peter Verhoef (Dean Faculty of Economics and Business)

9.45 am: Research Session. Alexander Edeling (KU Leuven) „When is competition really healthy? Analyzing the impact of the firm’s competitive position on unethical firm behavior“

10.45 am: Break. Coffee, Tea, Cake.

11.00 am: Research Session. Francesca Sotgiu (VU Amsterdam) „A Meta-Analysis of the Effects of Brand Owned Social Media on Social Media Engagement and Sales“

11.30 am: Research Session. Keyvan Dehmamy (Goethe University Frankfurt) “Market Entry and Consumer Reviews: The Case of the Restaurant Industry”

12:00 pm: Lunch Break. Van Swinderen Huys

1.00 pm: Research Session. Samuel Stäbler (Tilburg University) “Regulatory Inspections: Marketing Determinants and Consequences”

2.00 pm: Break. Coffee, Tea, Cake.

2.15 pm: Topic Session. Moderated by Christian Schulze (Frankfurt School of Finance & Management) „Create your own teaching materials?!“

3.15 pm: Departure and City Walk

4.30 pm: Groningen Boat Tour

6.30 pm: Dinner

10.00 pm: Drinks

9:00 am: Arrival & Coffee. Van Swinderen Huys

9.30 am: Research Session. Matilda Dorotic (BI Norwegian Business School) “Privacy-safety paradoxes for children online: The role of marketing and potential research directions”

10.30 am: Break. Coffee, Tea, Cake.

10:45 am: Research Session. Jonne Guyt (University of Amsterdam) „Banning Unsolicited Advertising: Helping the Environment but Hurting Retailing“

11:15 am: Research Session. Christian Schulze (Frankfurt School of Finance & Management) „The Ultimate, Most Revolutionary Paper Ever! How Superlatives Affect New Product Succes“

11:45 pm: Lunch Break. Van Swinderen Huys

1.00 pm: Wrap up. And annoucement of next year’s location.

2.00 pm: Officially the sad, sad ending of the conference.