YES | MARKETING Meeting 2023

8:45 am: Registration & Coffee. @ Tongersestraat 53, Room A1.22

9.15 am: Welcome by Mariëlle Heijltjes, Dean School of Business and Economics

9.45 am: Research Session. Oliver Emrich (Johannes Gutenberg University of Mainz) “Toward the Point of No Return: Breaking the Cycle of Multi-Item Ordering
Habits”

10.30 am: Break. Coffee, Tea, Vlaai.

11.00 am: Research Session. Stefan Mayer (University of Tübingen) “Judging a Pitch by its Cover? Experimental Evidence on the Role of Visual Aesthetics and Quality in Startup Pitch Decks”

12:00 pm: Lunch Break. Dutch Style

1.00 pm: Research Session. Sebastian Gabel (Rotterdam School of Management) “Retail Media Platforms: Learning Treatment Effects Across Brands”

2.00 pm: Break and walk to Dexlab

2.30 pm: Focus on Education. Visit and demonstration @Dexlab

4.00 pm: Social Activity (comfortable shoes recommended)

7.00 pm: Dinner @ Brandsøn

10.00 pm: Drinks (optional) @ Beez

9:00 am: Arrival & Coffee. Get your great quality coffee at CoffeeLovers!
(note: we also have coffee in the room but not as good though….)

9.30 am: Research Session. Matilda Dorotic (BI Norwegian Business School) “AI Regulation and Impact on Marketing”

10.30 am: Break. 

11:00 am: Research Session. Niels Holtrop (Maastricht University) “The Impact of the First Light Purchase on Subsequent Purchase Behavior across Categories and Households”

12:00 pm: Lunch @ Le Petit Bonheur

1.30 pm: Wrap up. And annoucement of next year’s location.

2.00 pm: Officially the sad, sad ending of the conference.