YES | MARKETING 2021 took place on August 16, 2021. It was hosted by Maarten J. Gijsenberg, Felix Eggers, Evert De Haan and Hans Risselada and took place online due to Covid restrictions. About 40 participants enjoyed a great one-day meeting.
Schedule
Monday, August 16
8.45 am: Walk-in. Settle in at Groningen Gather.town and meet your friends again.
9.15 am: Welcome. Tammo Bijmolt (Chair of the RUG Department of Marketing, President of EMAC)
9.30 am: Research Session. Tetyana Kosyakova (Frankfurt School of Finance and Management) “Customer Profiling Based On High Dimensional Bank Transaction Data.”
10.30 am: Break. Enjoy your drinks at Groningen Gather.town Beach.
11.00 am: Topical Session moderated by Arnd Vomberg “Combining Secondary Data With (Field) Experiments”. Experiences shared by Christian Schulze (Frankfurt School of Finance and Management)
12:00 pm: Lunch Break. Enjoy your food at Groningen Gather.town Beach.
1.15 pm: Something To Think About. Alexander Edeling (University of Cologne) “Offering Corporate Education At An Early Stage: Career Boost Or Waste Of Time For Young Researchers? Introducing the eDOCation Initiative”
1.30 pm: Topical Session moderated by Arnd Vomberg “Love It Or Leave It? What Have We Learned From One Year Of Online Teaching?”
2.00 pm: Break. Enjoy your drinks at Groningen Gather.town Beach.
2.30 pm: Research Session. Thomas Schreiner (University of Hamburg) “A Generalizable Multi-Dimensional Approach To Quantify Product Designs’ Contribution On Preferences”
4.00 pm: Wrap-up by Felix Eggers, Simone Wies and Christian Schulze
8.30 pm: The Unforgettable Pub Quiz presented by your hosts Evert De Haan and Hans Risselada