The inaugural 2018 YES | MARKETING meeting took place on August 20 and August 21, 2018. It was hosted by Christian Schulze and Simone Wies at Frankfurt School of Finance and Management.
Schedule
Monday, August 20
9.00 am: Registration, Coffee.
9.30 am: Welcome.
10.00 am: Research Session. Maarten Gijsenberg (University of Groningen): “Knowing You, Knowing Me? Advertising Spending Patterns and Competitor Impact” with Vincent Nijs
11.00 am: Break.
11.15 am: Research Session. Valeria Stourm (HEC Paris): “Market Positioning Using Cross-Reward Effects in a Coalition Loyalty program” with Eric T. Bradlow and Peter S. Fader
12.15 pm: Lunch Break.
1.30 pm: Research Session. Sourindra Banerjee (Leeds University Business School): “Does Empathy Improve Marketing Performance? The Role of Cognitive Versus Emotional Empathy in High Autonomy Sales Environments” with Toby Norman, Jaideep Prabhu, and Fakir Md. Yunus
2.30 pm: Break.
2.45 pm: Research Session. Anatoli Colicev (Bocconi): “How Main Street Drives Wall Street: Customer Satisfaction, Short Sellers, Stock Returns, and Risk” with Ashwin Malshe and Vikas Mittal
3.45 pm: Break.
4.00 pm: Ride through Frankfurt on the Historical Ebbelwei Express
6.45 pm: Dinner at Restaurant Oosten
10.00 pm: Cocktails at the Fleming’s Selection Hotel
Tuesday, August 21
9.30 am: Research Session. Cathy Liu Yang (HEC Paris): “Communication of Product Novelty and Usefulness” with Anirban Mukherjee, Ping Xiao, and Amitava Chattopadhyay
10.30 am: Break.
10:45 am: Research Session. Andreas U. Lanz (University of Mannheim): “Engaging Prospective Influencers – An Alternative Approach to Influencer Marketing in User-Generated Content Networks” with Jacob Goldenberg, Daniel Shapira, and Florian Stahl
11.45 am: Lunch Break.
1.00 pm: Wrap-up. And Award Ceremony
2.00 pm: Officially the Sad, Sad Ending of the Meeting
Impressions
Participants
- Sourindra Banerjee
- Maren Becker
- Alexander Bleier
- Anatoli Colicev
- Evert De Haan
- Keyvan Dehmamy
- Alexander Edeling
- Thomas Eichentopf
- Siham El Kihal
- Oliver Emrich
- Maarten Gijsenberg
- Ju-Young Kim
- Andreas Lanz
- Stefan Mayer
- Klaus Miller
- Néomie Raassens
- Jochen Reiner
- Hans Risselada
- Jason Roos
- Christian Schulze (Co-Organizer)
- Samuel Staebler
- Lucas Stich
- Valeria Stourm
- Anne Ter braak
- Sebastian Tillmanns
- Dirk Totzek
- Arjen Van Lin
- Arnd Vomberg
- Nico Wiegand
- Simone Wies (Co-Organizer)
- Cathy Yang