YES | MARKETING Meeting 2026

The next is scheduled to take place on August 24 and 25, 2026 and will be hosted by Alina Ferecatu at RSM Erasmus University!

Schedule

Monday, August 24

9:00 am: Registration and Coffee

9:20 am: Welcome by Alina Ferecatu

9:30 am: Research Session with Matilda Dorotic (BI Norwegian Business School) “Moral Evaluations of AI Privacy Safeguards”

10:30 am: Coffee Break

11:00 am: Research Session with David Kusterer (RSM, Erasmus University) “Fake Reviews and Competition in Digital Markets: Fraudulent Behavior and Market Inefficiency”

12:00 pm: Lunch Break

1:30 pm: Research Session with Florian Dost (BTU) “A workshop for understanding and using instrument-free methods: When the Gaussian Copula works, cracks, and a new method for taking up the pieces”

3:00 pm: Coffee Break

3:30 pm: Research Session with Alina Ferecatu (RSM, Erasmus University) “A Privacy Budgeting Framework for Online Experimentation”

4:30 pm: Departure

5:30 pm: Social Activity – Boat Tour Splashtours (pick up at 5:30 pm SHARP in front of the Maritime Museum)

6:30 pm: Dinner at Hotel New York

10:00 pm: Cocktails (optional)

Tuesday, August 25

9:00 am: Arrival and Coffee

9:30 am: Research Session with Pascal Güntürkün (WU Vienna) “Beyond Upgrade Success: How Declined Subscription Requests Shape Subsequent Donation Behavior”

10:30 am: Coffee Break

11:00 am: Research Session with Keyvan Dehmamy (Goethe University Frankfurt) “Unrounding Expectations: A Model for Heterogeneity in Probability Elicitation”

12:00 pm: Wrap-Up and Announcement of Next Year’s Destination

12:30 pm: Lunch Break at Erasmus Paviljoen

2:00 pm: Officially the sad, sad ending of the conference.