YES | MARKETING Meeting 2024

9:00 am: Registration at WWZ Building, Room S13 (Lower Floor)

9.15 am: Welcome by Andreas Lanz and Rolf Weder

9.30 am: Research Session with Klaus Miller (HEC Paris) “Consumers’ Perceived Privacy Violations in Online Advertising”

10.30 am: Coffee Break

11.00 am: Research Session with Evert de Haan (University of Groningen) “The Impact of Ad Creativity on Ad Effectiveness: How Advertising Consistency and Uniqueness Drive Sales”

12:00 pm: Lunch Break

1.00 pm: Research Session with Alina Ferecatu (RSM Erasmus) “Categorization and Models of Decision Making: Differentiating Perception from Valuation”

2.00 pm: Research Rendezvous Session

3.30 pm: Coffee and Cake

5.00 pm: Social Activity

7.00 pm: Dinner @ 1777

10.30 pm: Drinks

9.30 am: Research Session with Ivan Guitart (emlyon business school) “Exploring the Interaction Between Television and Branded Search Advertising: Implications for Real-Time Synching Strategies”

10.30 am: Coffee Break 

11:00 am: Research Session with Stephan Seiler (Imperial College London) “How Much Influencer Marketing is Undisclosed? Evidence from Twitter”

12:00 pm: Lunch @ Peng Dumplings

2.00 pm: Wrap up. And annoucement of next year’s location.

2.15 pm: Officially the sad, sad ending of the conference.