{"id":355,"date":"2025-09-17T19:20:09","date_gmt":"2025-09-17T19:20:09","guid":{"rendered":"https:\/\/yesmarketing.info\/?page_id=355"},"modified":"2026-08-17T08:46:54","modified_gmt":"2026-08-17T08:46:54","slug":"yes-marketing-meeting-2026","status":"publish","type":"page","link":"https:\/\/yesmarketing.info\/?page_id=355","title":{"rendered":"YES | MARKETING Meeting 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The next <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"16\" src=\"http:\/\/yesmarketing.info\/wp-content\/uploads\/2018\/05\/yes_marketing-300x32.png\" alt=\"\"> is scheduled to take place on August 24 and 25, 2026 and will be hosted by <a href=\"https:\/\/www.rsm.nl\/people\/alina-ferecatu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alina Ferecatu<\/a> at <a href=\"https:\/\/www.rsm.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">RSM Erasmus University<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Schedule<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Monday, August 24<\/em><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">9:00 am: <strong>Registration and Coffee<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9:20 am: <strong>Welcome<\/strong> by Alina Ferecatu<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9:30 am: <strong>Research Session<\/strong> with <a href=\"https:\/\/www.bi.no\/en\/about-bi\/employees\/department-of-marketing\/matilda-dorotic\/\">Matilda Dorotic<\/a> (BI Norwegian Business School) &#8220;Moral Evaluations of AI Privacy Safeguards&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">10:30 am: <strong>Coffee Break<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">11:00 am: <strong>Research Session<\/strong> with <a href=\"https:\/\/www.rsm.nl\/people\/david-kusterer\/\">David Kusterer<\/a> (RSM, Erasmus University) &#8220;Fake Reviews and Competition in Digital Markets: Fraudulent Behavior and Market Inefficiency&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">12:00 pm: <strong>Lunch Break<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1:30 pm: <strong>Research Session<\/strong> with <a href=\"https:\/\/www.b-tu.de\/fg-marketing\/team\/leitung-prof-dr-florian-dost\">Florian Dost<\/a> (BTU) &#8220;A workshop for understanding and using instrument-free methods: When the Gaussian Copula works, cracks, and a new method for taking up the pieces&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3:00 pm: <strong>Coffee Break<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3:30 pm: <strong>Research Session<\/strong> with <a href=\"https:\/\/www.rsm.nl\/people\/alina-ferecatu\/\">Alina Ferecatu<\/a> (RSM, Erasmus University) &#8220;A Privacy Budgeting Framework for Online Experimentation&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4:30 pm: <strong>Departure<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5:30 pm: <strong>Social Activity<\/strong> &#8211; Boat Tour Splashtours (pick up at 5:30 pm SHARP in front of the Maritime Museum)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6:30 pm: <strong>Dinner<\/strong> at Hotel New York<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">10:00 pm: <strong>Cocktails<\/strong> (optional)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Tuesday, August 25<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9:00 am: <strong>Arrival and Coffee<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9:30 am: <strong>Research Session<\/strong> with <a href=\"https:\/\/www.wu.ac.at\/en\/marketing\/about-us\/pascal-guentuerkuen\">Pascal G\u00fcnt\u00fcrk\u00fcn<\/a> (WU Vienna) &#8220;Beyond Upgrade Success: How Declined Subscription Requests Shape Subsequent Donation Behavior&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">10:30 am: <strong>Coffee Break<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">11:00 am: <strong>Research Session<\/strong> with <a href=\"https:\/\/www.marketing.uni-frankfurt.de\/en\/professoren\/dr-keyvan-dehmamy\/dr-keyvan-dehmamy.html\">Keyvan Dehmamy<\/a> (Goethe University Frankfurt) &#8220;Unrounding Expectations: A Model for Heterogeneity in Probability Elicitation&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">12:00 pm: <strong>Wrap-Up and Announcement of Next Year&#8217;s Destination<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">12:30 pm: <strong>Lunch Break<\/strong> at Erasmus Paviljoen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2:00 pm: <strong>Officially the sad, sad ending of the conference.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The next is scheduled to take place on August 24 and 25, 2026 and will be hosted by Alina Ferecatu at RSM Erasmus University! Schedule Monday, August 24 9:00 am: Registration and Coffee 9:20 am: Welcome by Alina Ferecatu 9:30 am: Research Session with Matilda Dorotic (BI Norwegian Business School) &#8220;Moral Evaluations of AI Privacy &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/yesmarketing.info\/?page_id=355\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;YES | MARKETING Meeting 2026&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-355","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yesmarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=355"}],"version-history":[{"count":6,"href":"https:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/355\/revisions"}],"predecessor-version":[{"id":385,"href":"https:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/355\/revisions\/385"}],"wp:attachment":[{"href":"https:\/\/yesmarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}