{"id":248,"date":"2023-08-29T15:45:45","date_gmt":"2023-08-29T15:45:45","guid":{"rendered":"http:\/\/yesmarketing.info\/?page_id=248"},"modified":"2024-09-26T06:54:29","modified_gmt":"2024-09-26T06:54:29","slug":"yes-marketing-meeting-2024","status":"publish","type":"page","link":"https:\/\/yesmarketing.info\/?page_id=248","title":{"rendered":"YES | MARKETING Meeting 2024"},"content":{"rendered":"\n

YES | MARKETING 2024 took place on August 26 and 27, 2024. It was hosted by Andreas Lanz<\/a> at University of Basel<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Schedule<\/strong><\/p>\n\n\n\n

Monday, August 26<\/em><\/p>\n\n\n\n

\n

9:00 am: Registration<\/strong><\/strong> at WWZ Building<\/a>, Room S13 (Lower Floor)<\/p>\n\n\n\n

9.15 am: Welcome<\/strong> by Andreas Lanz and Rolf Weder<\/p>\n\n\n\n

9.30 am: Research Session<\/strong> with Klaus Miller<\/a> (HEC Paris) “Consumers’ Perceived Privacy Violations in Online Advertising”<\/p>\n\n\n\n

10.30 am: Coffee Break<\/strong><\/p>\n\n\n\n

11.00 am: Research Session <\/strong>with Evert de Haan<\/a> (University of Groningen) “The Impact of Ad Creativity on Ad Effectiveness: How Advertising Consistency and Uniqueness Drive Sales”<\/p>\n\n\n\n

12:00 pm: Lunch Break<\/strong><\/p>\n\n\n\n

1.00 pm: Research Session<\/strong> with Alina Ferecatu<\/a> (RSM Erasmus) “Categorization and Models of Decision Making: Differentiating Perception from Valuation”<\/p>\n\n\n\n

2.00 pm: Research Rendezvous Session<\/strong><\/p>\n\n\n\n

3.30 pm: Coffee and Cake<\/strong><\/p>\n\n\n\n

5.00 pm: Social Activity<\/strong><\/p>\n\n\n\n

7.00 pm: Dinner <\/strong>@ 1777<\/p>\n\n\n\n

10.30 pm: Drinks<\/strong> <\/p>\n\n\n\n

<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

Tuesday, August 27<\/em><\/p>\n\n\n\n

\n

9.30 am: Research Session<\/strong> with Ivan Guitart<\/a> (emlyon business school) “Exploring the Interaction Between Television and Branded Search Advertising: Implications for Real-Time Synching Strategies”<\/p>\n\n\n\n

10.30 am: Coffee Break<\/strong> <\/p>\n\n\n\n

11:00 am: Research Session<\/strong> with Stephan Seiler<\/a> (Imperial College London) “How Much Influencer Marketing is Undisclosed? Evidence from Twitter”<\/p>\n\n\n\n

12:00 pm: Lunch <\/strong>@ Peng Dumplings<\/p>\n\n\n\n

2.00 pm: Wrap up. <\/strong>And annoucement of next year’s location.<\/p>\n\n\n\n

2.15 pm: Officially the sad, sad ending of the conference.<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

Impressions<\/strong><\/p>\n\n\n\n

\"\"
University of Basel<\/figcaption><\/figure>\n\n\n\n
\"\"
Fantastic Presentations<\/figcaption><\/figure>\n\n\n\n
\"\"
Conference Dinner<\/figcaption><\/figure>\n\n\n\n

Participants<\/strong><\/p>\n\n\n\n

    \n
  1. Maren Becker<\/li>\n\n\n\n
  2. Alex Bleier<\/li>\n\n\n\n
  3. Keyvan Dehmamy<\/li>\n\n\n\n
  4. Oliver Emrich<\/li>\n\n\n\n
  5. Alina Ferecatu<\/li>\n\n\n\n
  6. Sebastian Gabel <\/li>\n\n\n\n
  7. Daniel Guhl<\/li>\n\n\n\n
  8. Evert de Haan<\/li>\n\n\n\n
  9. Ivan Guitart<\/li>\n\n\n\n
  10. Sebastian Hohenberg<\/li>\n\n\n\n
  11. Ann-Kristin Kupfer<\/li>\n\n\n\n
  12. Andreas Lanz (organizer)<\/li>\n\n\n\n
  13. Klaus Miller<\/li>\n\n\n\n
  14. Shantanu Mullick<\/li>\n\n\n\n
  15. Max Pachali<\/li>\n\n\n\n
  16. Nico Schauerte<\/li>\n\n\n\n
  17. Christian Schulze<\/li>\n\n\n\n
  18. Stephan Seiler<\/li>\n\n\n\n
  19. Lena Steinhoff <\/li>\n\n\n\n
  20. Lucas Stich<\/li>\n\n\n\n
  21. Anne Ter Braak<\/li>\n\n\n\n
  22. Dirk Totzek<\/li>\n\n\n\n
  23. Simone Wies<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    YES | MARKETING 2024 took place on August 26 and 27, 2024. It was hosted by Andreas Lanz at University of Basel. Schedule Monday, August 26 9:00 am: Registration at WWZ Building, Room S13 (Lower Floor) 9.15 am: Welcome by Andreas Lanz and Rolf Weder 9.30 am: Research Session with Klaus Miller (HEC Paris) “Consumers’ … <\/p>\n

    Continue reading “YES | MARKETING Meeting 2024”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-248","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yesmarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=248"}],"version-history":[{"count":14,"href":"https:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/248\/revisions"}],"predecessor-version":[{"id":325,"href":"https:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/248\/revisions\/325"}],"wp:attachment":[{"href":"https:\/\/yesmarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}