{"id":283,"date":"2024-08-28T11:17:27","date_gmt":"2024-08-28T11:17:27","guid":{"rendered":"https:\/\/yesmarketing.info\/?page_id=283"},"modified":"2025-09-17T19:23:00","modified_gmt":"2025-09-17T19:23:00","slug":"yes-marketing-meeting-2025","status":"publish","type":"page","link":"http:\/\/yesmarketing.info\/?page_id=283","title":{"rendered":"YES | MARKETING Meeting 2025"},"content":{"rendered":"\n

YES | MARKETING 2025 took place on September 8 and 9, 2025, and was hosted at HEC Paris<\/a> by Klaus Miller<\/a> and Arnd Vomberg<\/a> (both HEC Paris) , as well as by Valeria Stourm<\/a> (SKEMA)!<\/p>\n\n\n\n

Schedule<\/strong><\/p>\n\n\n\n

Monday, September 8<\/em><\/p>\n\n\n\n

\n

9:00 am: Registration and Coffee<\/strong><\/p>\n\n\n\n

9:30 am: Welcome Address<\/strong> by Andrea Masini, Dean of Faculty and Research, HEC Paris<\/p>\n\n\n\n

9:45 am: Research Session<\/strong> with Xu Zhang (London Business School) “Enhancing Chat-Based Services with Voice Notes: Evidence from a Telehealth Platform”<\/p>\n\n\n\n

10:45 am: Coffee Break<\/strong><\/p>\n\n\n\n

11:15 am: Research Session<\/strong> with Jonne Guyt (University of Amsterdam) “Mind the Discount: Retailer and Consumer Responses to the Dutch Ban on Deep Alcohol Promotions”<\/p>\n\n\n\n

12:15 pm: Lunch Break<\/strong><\/p>\n\n\n\n

1:45 pm: Research Session<\/strong> with Sascha Alavi (University of Oldenburg) “Red Flags in Sales \u2013 How Performance Growth Affects Salespeople’s Criminal Fraud”<\/p>\n\n\n\n

2:45 pm: Coffee Break<\/strong><\/p>\n\n\n\n

3:15 pm: Research Session<\/strong> with Alexander Bleier (Frankfurt School) “Granular Control and Privacy Decisions: Evidence from Apple’s App Tracking Transparency (ATT)”<\/p>\n\n\n\n

4:00 pm: Departure<\/strong><\/p>\n\n\n\n

5:00 pm: Social Activity<\/strong> – Boat Tour on Seine<\/p>\n\n\n\n

7:00 pm: Aperitivo\/Dinner<\/strong><\/p>\n\n\n\n

10:00 pm: Cocktails<\/strong> (optional)<\/p>\n\n\n\n

<\/p>\n\n\n\n

Tuesday, September 9<\/em><\/p>\n\n\n\n

9:00 am: Arrival and Coffee<\/strong><\/p>\n\n\n\n

9:30 am: Research Session<\/strong> with Oliver Emrich (University of Mainz) “Feeling Mixed, Choosing Mild? Contextually Activated Emotions Affect Consumer Choice in Online Product Recommendation Settings”<\/p>\n\n\n\n

10:30 am: Coffee Break<\/strong><\/p>\n\n\n\n

11:00 am: Research Session<\/strong> with Dirk Totzek (University of Passau) “Marketing Matters for Menstrual Well-Being. Period.”<\/p>\n\n\n\n

12:00 pm: Lunch Break<\/strong><\/p>\n\n\n\n

1:30 pm: Wrap-Up and Announcement of Next Year’s Destination<\/strong><\/p>\n\n\n\n

2:00 pm: Officially the sad, sad ending of the conference.<\/strong><\/p>\n\n\n\n

Impressions<\/strong><\/p>\n\n\n\n

\"\"
Pre-Conference Dinner<\/figcaption><\/figure>\n\n\n\n
\"\"
Fantastic Presentations<\/figcaption><\/figure>\n\n\n\n
\"\"
Fantastic Audience<\/figcaption><\/figure>\n\n\n\n
\"\"
Afternoon Stroll<\/figcaption><\/figure>\n\n\n\n
\"\"
Boat Trip on the Seine<\/figcaption><\/figure>\n\n\n\n
\"\"
Very Happy Participants After a Great Conference in the Beautiful HEC Alumni House in Paris<\/figcaption><\/figure>\n\n\n\n

Participants<\/strong><\/p>\n\n\n\n

    \n
  1. Sascha Alavi<\/li>\n\n\n\n
  2. Emanuel Bayer<\/li>\n\n\n\n
  3. Maren Becker<\/li>\n\n\n\n
  4. Alex Bleier<\/li>\n\n\n\n
  5. Nuno Camacho<\/li>\n\n\n\n
  6. Keyvan Dehmamy<\/li>\n\n\n\n
  7. Matilda Dorotic<\/li>\n\n\n\n
  8. Alexander Edeling<\/li>\n\n\n\n
  9. Oliver Emrich<\/li>\n\n\n\n
  10. Daniel Guhl<\/li>\n\n\n\n
  11. Ivan Guitart<\/li>\n\n\n\n
  12. Jonne Guyt<\/li>\n\n\n\n
  13. Niels Holtrop<\/li>\n\n\n\n
  14. Tetyana Kosyakova<\/li>\n\n\n\n
  15. Lara Lobschat<\/li>\n\n\n\n
  16. Klaus Miller (co-organizer)<\/li>\n\n\n\n
  17. Michelangelo Rossi<\/li>\n\n\n\n
  18. Verena Schoenmueller<\/li>\n\n\n\n
  19. Christian Schulze<\/li>\n\n\n\n
  20. Francesca Sotgiu<\/li>\n\n\n\n
  21. Lena Steihoff<\/li>\n\n\n\n
  22. Valeria Stourm (co-organizer)<\/li>\n\n\n\n
  23. Dirk Totzek<\/li>\n\n\n\n
  24. Arnd Vomberg (co-organizer)<\/li>\n\n\n\n
  25. Simone Wies<\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    YES | MARKETING 2025 took place on September 8 and 9, 2025, and was hosted at HEC Paris by Klaus Miller and Arnd Vomberg (both HEC Paris) , as well as by Valeria Stourm (SKEMA)! Schedule Monday, September 8 9:00 am: Registration and Coffee 9:30 am: Welcome Address by Andrea Masini, Dean of Faculty and … <\/p>\n

    Continue reading “YES | MARKETING Meeting 2025”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-283","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=283"}],"version-history":[{"count":17,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/283\/revisions"}],"predecessor-version":[{"id":380,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/283\/revisions\/380"}],"wp:attachment":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}