{"id":215,"date":"2022-09-22T15:02:19","date_gmt":"2022-09-22T15:02:19","guid":{"rendered":"http:\/\/yesmarketing.info\/?page_id=215"},"modified":"2024-09-26T06:36:36","modified_gmt":"2024-09-26T06:36:36","slug":"yes-marketing-meeting-2023","status":"publish","type":"page","link":"http:\/\/yesmarketing.info\/?page_id=215","title":{"rendered":"YES | MARKETING Meeting 2023"},"content":{"rendered":"\n

YES | MARKETING 2023 took place on August 28 and 29, 2023. It was hosted by Anne ter Braak<\/a>, Lara Lobschat<\/a>, and Niels Holtrop<\/a> at Maastricht University<\/a>. <\/p>\n\n\n\n

Schedule<\/strong><\/p>\n\n\n\n

Monday, August <\/em>28<\/p>\n\n\n\n

\n

8:45 am: Registration & Coffee<\/strong><\/strong>. @ Tongersestraat 53, Room A1.22<\/p>\n\n\n\n

9.15 am: Welcome<\/strong> by Mari\u00eblle Heijltjes, Dean School of Business and Economics<\/p>\n\n\n\n

9.45 am: Research Session.<\/strong> Oliver Emrich<\/a> (Johannes Gutenberg University of Mainz) “Toward the Point of No Return: Breaking the Cycle of Multi-Item Ordering
Habits”<\/p>\n\n\n\n

10.30 am: Break.<\/strong> Coffee, Tea, Vlaai.<\/p>\n\n\n\n

11.00 am: Research Session.<\/strong> Stefan Mayer<\/a> (University of T\u00fcbingen) “Judging a Pitch by its Cover? Experimental Evidence on the Role of Visual Aesthetics and Quality in Startup Pitch Decks”<\/p>\n\n\n\n

12:00 pm: Lunch Break. <\/strong>Dutch Style<\/p>\n\n\n\n

1.00 pm: Research Session<\/strong>. Sebastian Gabel<\/a> (Rotterdam School of Management) “Retail Media Platforms: Learning Treatment Effects Across Brands”<\/p>\n\n\n\n

2.00 pm: Break<\/strong> and walk to Dexlab<\/p>\n\n\n\n

2.30 pm: Focus on Education.<\/strong> Visit and demonstration @Dexlab<\/p>\n\n\n\n

4.00 pm: Social Activity <\/strong>(comfortable shoes recommended)<\/p>\n\n\n\n

7.00 pm: Dinner <\/strong>@ Brands\u00f8n<\/p>\n\n\n\n

10.00 pm: Drinks<\/strong> (optional) @ Beez<\/p>\n\n\n\n

<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

Tuesday, August <\/em>29<\/p>\n\n\n\n

\n

9:00 am: Arrival & Coffee<\/strong><\/strong>. Get your great quality coffee at CoffeeLovers!
(note: we also have coffee in the room but not as good though\u2026.)<\/p>\n\n\n\n

9.30 am: Research Session.<\/strong> Matilda Dorotic<\/a> (BI Norwegian Business School) “AI Regulation and Impact on Marketing”<\/p>\n\n\n\n

10.30 am: Break.<\/strong> <\/p>\n\n\n\n

11:00 am: Research Session.<\/strong> Niels Holtrop<\/a> (Maastricht University) “The Impact of the First Light Purchase on Subsequent Purchase Behavior across Categories and Households”<\/p>\n\n\n\n

12:00 pm: Lunch <\/strong>@ Le Petit Bonheur<\/p>\n\n\n\n

1.30 pm: Wrap up. <\/strong>And annoucement of next year’s location.<\/p>\n\n\n\n

2.00 pm: Officially the sad, sad ending of the conference. <\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Impressions<\/strong><\/p>\n\n\n\n

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<\/p>\n\n\n\n

Participants<\/strong><\/p>\n\n\n\n

    \n
  1. Maren Becker<\/li>\n\n\n\n
  2. Alex Bleier<\/li>\n\n\n\n
  3. Alexa Burmester <\/li>\n\n\n\n
  4. Eva B\u00f6hm <\/li>\n\n\n\n
  5. Nuno Camacho <\/li>\n\n\n\n
  6. Hannes Datta <\/li>\n\n\n\n
  7. Keyvan Dehmamy <\/li>\n\n\n\n
  8. Matilda Dorotic <\/li>\n\n\n\n
  9. Alexander Edeling <\/li>\n\n\n\n
  10. Oliver Emrich <\/li>\n\n\n\n
  11. Sebastian Gabel <\/li>\n\n\n\n
  12. Maarten Gijsenberg <\/li>\n\n\n\n
  13. Daniel Guhl <\/li>\n\n\n\n
  14. Jonne Guyt <\/li>\n\n\n\n
  15. Evert de Haan <\/li>\n\n\n\n
  16. Niels Holtrop (co-organizer)<\/li>\n\n\n\n
  17. Marco Kotschedoff <\/li>\n\n\n\n
  18. Lara Lobschat (co-organizer)<\/li>\n\n\n\n
  19. Stefan Mayer <\/li>\n\n\n\n
  20. Max Pachali <\/li>\n\n\n\n
  21. N\u00e9omie Raassens <\/li>\n\n\n\n
  22. Hans Risselada <\/li>\n\n\n\n
  23. Christian Schulze <\/li>\n\n\n\n
  24. Lena Steinhoff <\/li>\n\n\n\n
  25. Samuel St\u00e4bler <\/li>\n\n\n\n
  26. Anne Ter Braak (co-organizer)<\/li>\n\n\n\n
  27. Arnd Vomberg <\/li>\n\n\n\n
  28. Simone Wies<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    YES | MARKETING 2023 took place on August 28 and 29, 2023. It was hosted by Anne ter Braak, Lara Lobschat, and Niels Holtrop at Maastricht University. Schedule Monday, August 28 8:45 am: Registration & Coffee. @ Tongersestraat 53, Room A1.22 9.15 am: Welcome by Mari\u00eblle Heijltjes, Dean School of Business and Economics 9.45 am: … <\/p>\n

    Continue reading “YES | MARKETING Meeting 2023”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-215","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=215"}],"version-history":[{"count":10,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/215\/revisions"}],"predecessor-version":[{"id":314,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/215\/revisions\/314"}],"wp:attachment":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}