{"id":195,"date":"2021-08-28T07:31:56","date_gmt":"2021-08-28T07:31:56","guid":{"rendered":"http:\/\/yesmarketing.info\/?page_id=195"},"modified":"2024-09-26T06:34:13","modified_gmt":"2024-09-26T06:34:13","slug":"yes-marketing-meeting-2022","status":"publish","type":"page","link":"http:\/\/yesmarketing.info\/?page_id=195","title":{"rendered":"YES | MARKETING Meeting 2022"},"content":{"rendered":"\n

YES | MARKETING 2022 took place on August 29 and 30, 2022. It was hosted by Maarten J. Gijsenberg<\/a>, Hans Risselada<\/a> and Evert De Haan<\/a> at University of Groningen<\/a>.<\/p>\n\n\n\n

\"Dieses<\/figure>\n\n\n

<\/p>\n\n\n

Schedule<\/strong><\/p>\n\n\n\n

Monday, August <\/em>29<\/p>\n\n\n\n

\n

9:00 am: Registration & Coffee<\/strong><\/strong>. Van Swinderen Huys<\/p>\n\n\n\n

9.30 am: Welcome.<\/strong> Peter Verhoef (Dean Faculty of Economics and Business)<\/p>\n\n\n\n

9.45 am: Research Session.<\/strong> Alexander Edeling<\/a> (KU Leuven) “When is competition really healthy? Analyzing the impact of the firm\u2019s competitive position on unethical firm behavior”<\/p>\n\n\n\n

10.45 am: Break.<\/strong> Coffee, Tea, Cake.<\/p>\n\n\n\n

11.00 am: Research Session.<\/strong> Francesca Sotgiu<\/a> (VU Amsterdam) “A Meta-Analysis of the Effects of Brand Owned Social Media on Social Media Engagement and Sales”<\/p>\n\n\n\n

11.30 am: Research Session.<\/strong> Keyvan Dehmamy<\/a> (Goethe University Frankfurt) \u201cMarket Entry and Consumer Reviews: The Case of the Restaurant Industry\u201d<\/p>\n\n\n\n

12:00 pm: Lunch Break. <\/strong>Van Swinderen Huys<\/p>\n\n\n\n

1.00 pm: Research Session<\/strong>. Samuel St\u00e4bler<\/a> (Tilburg University) \u201cRegulatory Inspections: Marketing Determinants and Consequences\u201d<\/p>\n\n\n\n

2.00 pm: Break.<\/strong> Coffee, Tea, Cake.<\/p>\n\n\n\n

2.15 pm: Topic Session.<\/strong> Moderated by Christian Schulze<\/a> (Frankfurt School of Finance & Management) “Create your own teaching materials?!”<\/p>\n\n\n\n

3.15 pm: Departure and City Walk<\/strong><\/p>\n\n\n\n

4.30 pm: Groningen Boat Tour<\/strong><\/p>\n\n\n\n

6.30 pm: Dinner<\/strong><\/p>\n\n\n\n

10.00 pm: Drinks<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

Tuesday, August <\/em>30<\/p>\n\n\n\n

\n

9:00 am: Arrival & Coffee<\/strong><\/strong>. Van Swinderen Huys<\/p>\n\n\n\n

9.30 am: Research Session.<\/strong> Matilda Dorotic<\/a> (BI Norwegian Business School) \u201cPrivacy-safety paradoxes for children online: The role of marketing and potential research directions\u201d<\/em><\/p>\n\n\n\n

10.30 am: Break.<\/strong> Coffee, Tea, Cake.<\/p>\n\n\n\n

10:45 am: Research Session.<\/strong> Jonne Guyt<\/a> (University of Amsterdam) “Banning Unsolicited Advertising: Helping the Environment but Hurting Retailing”<\/p>\n\n\n\n

11:15 am: Research Session.<\/strong> Christian Schulze<\/a> (Frankfurt School of Finance & Management) “The Ultimate, Most Revolutionary Paper Ever! How Superlatives Affect New Product Succes”<\/p>\n\n\n\n

11:45 pm: Lunch Break. <\/strong>Van Swinderen Huys<\/p>\n\n\n\n

1.00 pm: Wrap up. <\/strong>And annoucement of next year’s location.<\/p>\n\n\n\n

2.00 pm: Officially the sad, sad ending of the conference. <\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Impressions<\/strong><\/p>\n\n\n\n

\"\"
Great overview at the end of YES <\/figcaption><\/figure>\n\n\n\n
\"\"
Welcome to Groningen by Dean Peter Verhoef<\/figcaption><\/figure>\n\n\n\n
\"\"
One of many great research presentations<\/figcaption><\/figure>\n\n\n\n
\"\"
And lots of time to connect and socialize!<\/figcaption><\/figure>\n\n\n\n

Participants<\/strong><\/p>\n\n\n\n

\n
\n
\n
    \n
  1. Alex Bleier<\/li>\n\n\n\n
  2. Alexa Burmeister<\/li>\n\n\n\n
  3. Evert de Haan (co-organizer)<\/li>\n\n\n\n
  4. Keyvan Dehmamy<\/li>\n\n\n\n
  5. Matilda Dorotic<\/li>\n\n\n\n
  6. Alexander Edeling<\/li>\n\n\n\n
  7. Ossama Elshiewy<\/li>\n\n\n\n
  8. Oliver Emrich<\/li>\n\n\n\n
  9. Maarten Gijsenberg (co-organizer)<\/li>\n\n\n\n
  10. Daniel Guhl<\/li>\n\n\n\n
  11. Pascal G\u00fcnt\u00fcrk\u00fcn<\/li>\n\n\n\n
  12. Jonne Guyt<\/li>\n\n\n\n
  13. Niels Holtrop<\/li>\n\n\n\n
  14. Tetyana Kosyakova<\/li>\n\n\n\n
  15. Marcel Lichters<\/li>\n\n\n\n
  16. Lara Lobschat<\/li>\n\n\n\n
  17. Hans Risselada (co-organizer)<\/li>\n\n\n\n
  18. Thomas Schreiner<\/li>\n\n\n\n
  19. Christian Schulze<\/li>\n\n\n\n
  20. Edlira Shehu<\/li>\n\n\n\n
  21. Francesca Sotgiu<\/li>\n\n\n\n
  22. Samuel St\u00e4bler<\/li>\n\n\n\n
  23. Lucas Stich<\/li>\n\n\n\n
  24. Anne ter Braak<\/li>\n\n\n\n
  25. Simone Wies<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    YES | MARKETING 2022 took place on August 29 and 30, 2022. It was hosted by Maarten J. Gijsenberg, Hans Risselada and Evert De Haan at University of Groningen. Schedule Monday, August 29 9:00 am: Registration & Coffee. Van Swinderen Huys 9.30 am: Welcome. Peter Verhoef (Dean Faculty of Economics and Business) 9.45 am: Research … <\/p>\n

    Continue reading “YES | MARKETING Meeting 2022”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-195","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195"}],"version-history":[{"count":9,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/195\/revisions"}],"predecessor-version":[{"id":311,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/195\/revisions\/311"}],"wp:attachment":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}