{"id":111,"date":"2019-03-18T13:38:58","date_gmt":"2019-03-18T13:38:58","guid":{"rendered":"http:\/\/yesmarketing.info\/?page_id=111"},"modified":"2024-09-26T07:07:04","modified_gmt":"2024-09-26T07:07:04","slug":"yes-marketing-meeting-2019","status":"publish","type":"page","link":"http:\/\/yesmarketing.info\/?page_id=111","title":{"rendered":"YES | MARKETING Meeting 2019"},"content":{"rendered":"\n

YES | MARKETING 2019 took place on August 19 and 20, 2019. It was hosted by Simone Wies<\/a> and Christian Schulze<\/a> at Goethe University Frankfurt<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Schedule<\/strong><\/p>\n\n\n\n

Monday, August 19<\/em><\/p>\n\n\n\n

9.00 am: Registration, Coffee<\/strong>.

9.30 am: Welcome. <\/strong>By Thomas Otter, Vice Dean Research

9.45 am: Research Session. <\/strong>Sascha Raithel<\/a> (Free University Berlin) “Brand Risk”

10.45 am: Break

11.00 am: Research Session. <\/strong>Peren Ozturan<\/a> ( VU University Amsterdam ) “Can the Marketing Function Benefit from Social Responsibility? The Role of Socially Responsible Marketing Orientation” with Amir Grinstein

12.00 pm: Lunch at “Sturm & Drang”

1.15 pm: Research Session.<\/strong> Keyvan Dehmamy <\/a>(University of Groningen) “Who is in Control? Building Hierarchy in the Dynamics of Marketing Mix Variables” with Jaap Wieringa

2.00 pm: Break

2.15 pm: Research Session.<\/strong> Nuno Camacho<\/a> ( Erasmus School of Economics ) “Generation and Selection of Ideas in Innovation Tournaments”, two papers with Hyoryung Nam, PK Kannan and Stefan Stremersch, as well as Stefan Stremersch, Vardan Avagyan and Wim van der Stede respectively

3.15 pm: Departure

4.00 pm: Boat Trip<\/strong> on the Main

5.45 pm: Walk<\/strong> through Neue Altstadt

6.00 pm: Aperitif & Dinner<\/strong> at “Margarete”

10.00 pm: Cocktails<\/strong> at the Fleming’s Selection Hotel (optional)<\/p>\n\n\n\n

Tuesday, August 20<\/em><\/p>\n\n\n\n

9.00 am: Arrival, Coffee<\/strong>.

9.30 am: Research Session.<\/strong> Jochen Reiner<\/a> (Goethe University Frankfurt) “Feeling Worried, not Safe: Insights into the Insurance Price Risk Signal” with Julia Wamsler and Martin Natter

10.30 am: Break.<\/strong>

11.00 am: Research Session. <\/strong>Edlira Shehu<\/a> (Copenhagen Business School) “Free Shipping Promotions and Product Returns” with Dominik Papies and Scott Neslin

12.00 am: BBQ Lunch<\/strong>. At the Faculty Lounge

1.00 pm: Wrap-up.<\/strong> And Announcement of Next Year’s Destination

2.00 pm: Officially the Sad, Sad Ending of the Conference<\/p>\n\n\n\n

Impressions<\/strong><\/p>\n\n\n\n

\"Welcome
Welcome to YES | MARKETING 2019 <\/figcaption><\/figure>\n\n\n\n
\"Hosted
Hosted by Goethe University Frankfurt<\/figcaption><\/figure>\n\n\n\n
\"Fun
Fun during the afternoon boat trip<\/figcaption><\/figure>\n\n\n\n
\"Participants
Participants in front of the historic Frankfurt R\u00f6mer<\/figcaption><\/figure>\n\n\n\n

Participants<\/strong><\/p>\n\n\n\n

    \n
  1. Nadia Abou Nabout<\/li>\n\n\n\n
  2. Alex Bleier<\/li>\n\n\n\n
  3. Alexa Burmester<\/li>\n\n\n\n
  4. Nuno Camacho<\/li>\n\n\n\n
  5. Evert de Haan<\/li>\n\n\n\n
  6. Keyvan Dehmamy<\/li>\n\n\n\n
  7. Matilda Dorotic<\/li>\n\n\n\n
  8. Thomas Eichentopf<\/li>\n\n\n\n
  9. Siham El Kihal<\/li>\n\n\n\n
  10. Ossama Elshiewy<\/li>\n\n\n\n
  11. Maarten Gijsenberg<\/li>\n\n\n\n
  12. Julian Hofmann<\/li>\n\n\n\n
  13. Niels Holtrop<\/li>\n\n\n\n
  14. Sungtak Hong<\/li>\n\n\n\n
  15. Ju Young Kim<\/li>\n\n\n\n
  16. Elisa Konya Baumbach<\/li>\n\n\n\n
  17. Tetyana Kosyakova<\/li>\n\n\n\n
  18. Ann-Kristin Kupfer<\/li>\n\n\n\n
  19. Andreas Lanz<\/li>\n\n\n\n
  20. Marcel Lichters<\/li>\n\n\n\n
  21. Lara Lobschat<\/li>\n\n\n\n
  22. Alexander Mafael<\/li>\n\n\n\n
  23. Stefan Mayer<\/li>\n\n\n\n
  24. Klaus Miller<\/li>\n\n\n\n
  25. Shantanu Mullick<\/li>\n\n\n\n
  26. Peren Ozturan<\/li>\n\n\n\n
  27. Neomie Raassens<\/li>\n\n\n\n
  28. Sascha Raithel<\/li>\n\n\n\n
  29. Jochen Reiner<\/li>\n\n\n\n
  30. Thomas Schreiner<\/li>\n\n\n\n
  31. Christian Schulze (Co-Organizer)<\/li>\n\n\n\n
  32. Edlira Shehu<\/li>\n\n\n\n
  33. Lena Steinhoff<\/li>\n\n\n\n
  34. Sebastian Tillmanns<\/li>\n\n\n\n
  35. Sara Van der Maelen<\/li>\n\n\n\n
  36. Arnd Vomberg<\/li>\n\n\n\n
  37. Nico Wiegand<\/li>\n\n\n\n
  38. Simone Wies (Co-Organizer)<\/li>\n<\/ol>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    YES | MARKETING 2019 took place on August 19 and 20, 2019. It was hosted by Simone Wies and Christian Schulze at Goethe University Frankfurt. Schedule Monday, August 19 9.00 am: Registration, Coffee. 9.30 am: Welcome. By Thomas Otter, Vice Dean Research 9.45 am: Research Session. Sascha Raithel (Free University Berlin) “Brand Risk” 10.45 am: … <\/p>\n

    Continue reading “YES | MARKETING Meeting 2019”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-111","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111"}],"version-history":[{"count":30,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/111\/revisions"}],"predecessor-version":[{"id":331,"href":"http:\/\/yesmarketing.info\/index.php?rest_route=\/wp\/v2\/pages\/111\/revisions\/331"}],"wp:attachment":[{"href":"http:\/\/yesmarketing.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}